Millennials VS. Gen Z. What's the Difference?

When you sit down to decide on a campaign strategy think about this, would you target Baby Boomers and Gen X in the same campaign? For most marketers the answer is simple. No, because they have different life experiences and different values. Making one campaign for these two generations would be a fail. However, understanding that Millennials and Gen Z need to be marketed separately is harder for people to realize.

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Edith Duran
What is a Marketing Website?

This era has provided consumers with a convenience they have come to expect of any reliable source...access to accurate information with just a few search terms and clicks.

Without question, having a website is a requirement of running a competitive business. If you are a business owner that has asked yourself, “What do I have to do to make my website bring me new business?”. Then you may not have a marketing website. 

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Edith Duran
5 Reasons Your Online Advertising is Not Working for You

It’s 2019 and you’re doing your best keep up with digital marketing trends. Without a doubt, if the audience you want to reach uses the Internet then it’s an absolute must to have an online presence. Many business owners with no time to figure out the ins and outs of how each online marketing tool works will invest in advertising.

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