Do you remember when you started your business? Maybe you can relate to this experience. At one time, tour drive to deliver something unique to your customers was what kept you working at it for long hours for a low return.
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It’s 2019 and you’re doing your best keep up with digital marketing trends. Without a doubt, if the audience you want to reach uses the Internet then it’s an absolute must to have an online presence. Many business owners with no time to figure out the ins and outs of how each online marketing tool works will invest in advertising.
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As a small business owner, it’s our job to know the ins and outs of our craft, product details, develop efficient systems and manage just about everything to the best of our capacity. Inevitably, our entrepreneur minds evolve to an expert level of industry knowledge necessary to lead a successful business. At this expert level, we’ve worked hard to attain, it can become challenging to speak our customer’s language.
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Businesses continue to struggle with the challenge of figuring out how to connect with their audience. When you're stand so close to your work, as most business owners do, the big picture gets blurry.
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