“Hispanics, a highly diverse population in terms of geographical origin, education level and language usage, are the fastest-growing ethnic segment in the USA. Despite their growing economic power and cultural significance in the US marketplace, marketers are yet to address this market properly.”
Hispanic Marketing & Advertising
Brands that advertise successfully have taken the time to understand their audience. Effective advertising demonstrates an understanding of audience needs, culture, and individual situations.
Hispanic Marketing is no exception. It is essential to understand where they spend their time, their preferred online platforms, and the type of content that is most effective with this audience.
Did you know the Hispanic market is growing and will continue to grow by 167 percent until 2050? - Forbes Magazine
Yet they are underserved when it comes to brands meeting their needs. If your brand created dedicated marketing campaigns focused on the needs of the Hispanic audience then it would gain an advantage over the competition very quickly.
The Hispanic consumer is a loyal customer that will create new loyal customers for you. Hispanics will spread word of their good experience to friends and family.
Let us help your brand connect with Hispanic consumers.
Why Choose Riza Marketing?
It is important to work with an agency that truly understands the Hispanic audience well.
Riza Marketing has been an established Central Florida agency and the official web agency of the Volusia Hispanic Chamber of Commerce. We do not simply translate words; we understand the culture and create appropriate messaging.
We advertise with purpose
We know the target audience
We know the right language, more than translation
We provide results
Most Popular Marketing Package Combinations
Direct Mail Marketing
We have found direct mail marketing to be very effective with our campaigns.
Bilingual messaging
Design is culturally appealing
This audience has a higher open rate of direct mail than other audiences
Facebook Advertising
Facebook is a highly used platform among the Hispanic Audience
Facebook’s targeting abilities get the campaigns to the right audience
Data allows us to improve ad performance and improve ROI over time
This audience has one of the highest conversion rates of any segments currently on Facebook.
Google Advertising
The Hispanic audience does their homework!
They use the Google search engine to do much of their research.
Smartphones are the preferred research device
When developing a Google campaign, a mobile friendly landing page is a MUST HAVE!
Did you know?
U.S. Hispanics currently have $1.7 trillion in purchasing power, a number that’s sure to rise in the years to come.
Hispanic consumers are the largest minority group in the United States–they've been that way since 2003.
