6 Simple Ways To Improve Your Online Visibility

"People do not buy goods and services, they buy relations, stories, and magic."

- Seth Godin

 In less than a year, our entire world has changed and business strategies had to change as well. Now more than ever, we have learned that using the Internet to reach our customers and potential customers is not an option, it is vital to achieving business success. People are being driven to rely more and more on the Internet for information. As responsible business owners, it is our responsibility to improve our Internet presence in order to continue to provide good customer service. 

 Of course, phone calls and in-person meetings are not completely going away. We do have to face the reality that online communication and limited facetime is our new normal. The good news is there are already tools in place to help us continue to create and nurture customer relationships via the web. Just like anything else in business, having a plan of action and processes in place will set you up for success and reduce the stress of incorporating new tools. 

If you haven’t put together an online marketing strategy, here are a few of our top priority recommendations to help you jumpstart your online marketing strategy and connect with more people. 

 1. Develop an SEO Strategy

Search engine optimization (SEO) is no longer just a way you get to the top of the search results page, it is how customers find options for businesses that match their product or service needs. For your SEO Strategy, it's important to know your audience well enough to understand their different buying stages. Then map relevant keywords to the stages of the buying funnel. Top-funnel keywords are drastically different from bottom-funnel converting keywords. 

 2. Leverage Social Media Engagement

Social Media Engagement is your opportunity to be part of the online conversation. There are plenty of opportunities to present your business or product as a solution. Remember, social media is a SOCIAL setting. This means that as a business your participation should be conversational and helpful. Avoid a salesy or high-pressure approach to your conversation. 

  3. Develop content based on FAQ

To get you started with content development,  answer those most frequently asked questions. Potential customers are likely to have the same questions. When you can provide this helpful information on your website you are on your way to developing a good customer relationship.

 4. Cross Promotion

In today’s business landscape, we can all use some extra exposure. Cross-promotion with complimentary business or influential personalities is a great way to get in front of a new audience. 

 5. Custom Videos

Video is a great way to give your audience true insight into the business personality and expertise. It is still true that we like doing business with people we like. Video allows you an opportunity to develop a rapport with your audience without the need for physical presence.  

 6. Take a storytelling approach

Who doesn’t like a good story? A storytelling approach in your content provides your audience with information told in your own unique way. This method leaves a memorable impression that pulls together your own, one of a kind brand, image, and customer experience. 

Above all, consider your own unique brand and resources. Use the tools that best align with your brand and business goals. There is no one size fits all when it comes to a marketing strategy. However, do not overlook your opportunities to grow your business through an online strategy. 

As always, I certainly hope you have found this information helpful. We offer coaching and marketing services to help you jumpstart your business growth. You are not alone to figure it all out!