This is an amazing time to be an entrepreneur! It used to be that only the deep pocket corporations could reach the large audience. The cost of radio and TV advertising was out of the budget for the small business owner. It’s different now. The Internet has opened up marketing opportunities for small businesses to reach thousand of their ideal customer.
Read MoreIf you haven’t already, do these 5 things and you’ll see your business climb in the search results and, more importantly, new visitors finding your business.
Read MoreAs a small business owner, it’s our job to know the ins and outs of our craft, product details, develop efficient systems and manage just about everything to the best of our capacity. Inevitably, our entrepreneur minds evolve to an expert level of industry knowledge necessary to lead a successful business. At this expert level, we’ve worked hard to attain, it can become challenging to speak our customer’s language.
Read MoreOften in a sarcastic tone, I get this question from business owners. The answer is, “YES, it can certainly be fun”. Believe me, as a business owner myself, social media sounds more like a chore than fun. Then there’s the question of do you know if you’re even doing it right or what should the business expect from your posts. Here are some tips to help you get a jump start and guidance on your social media.
Read MoreIf you follow me on Instagram then you've noticed #positivemarketing. This is something I use in posts to let my audience know the intention behind my message is to provide value.
In Marketing, the two opposing ends of the spectrum look completely different.
Read MoreEveryone says it, “You have to Blog! If you want your website to be found then you have to blog.” How is that working out for you? Incorporate these 3 things into your blogging strategy to boost your web traffic.
Read MoreBusinesses continue to struggle with the challenge of figuring out how to connect with their audience. When you're stand so close to your work, as most business owners do, the big picture gets blurry.
Read MoreWith so many platforms and techniques, it’s been tough for businesses to figure out what to do and where to start with their online marketing efforts. This blog post will walk you through the first step of preparing your marketing plan along with the tools to create your own.
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