WHY IS PERSONA DEVELOPMENT SO IMPORTANT? 

Persona development forces a shift from entrepreneurial mind to thinking like a prospective customer. Each prospective customer has a set of needs that can be easily overlooked if the marketing message is narrowly focused on the wrong message. 

A JUMPSTART FOR CREATING ENGAGING CONTENT

Use this step-by-step guide to help you narrow down your content to speak directly to customer pain points and outline the true “emotional” benefits of purchasing your product or service.  

This guide includes:

• The same step-by-step process used here at Riza Marketing to develop engaging content.

• Use this exercise to create appealing headlines, blog posts topics, video topics, website content, social posts, and promotional material.

• A worksheet with prompts to capture your best ideas!