Most business owners I know use only one or two ways to drive leads to their websites. Many small businesses rely on just a handful of traffic sources, leaving potential on the table. As an expert in digital marketing, I wouldn't prescribe a specific number of methods, but rather, focus on diversifying your approach based on your resources, audience, and industry. Here's why:

The Power of Diversification:

Reach: Each traffic source attracts a different audience segment. Using multiple channels increases your reach and exposes your brand to a wider pool of potential customers.
Resilience: If one channel underperforms or becomes unreliable, others can pick up the slack. This mitigates risk and ensures consistent website traffic.
Scalability: As your business grows, you can adapt and scale different channels efficiently, maximizing your overall impact.

Traffic Generation Options for Small Businesses:

Organic (Free-ish):

Search Engine Optimization (SEO): Optimize your website for relevant keywords to appear organically in search results.
Content Marketing: Create valuable blog posts, infographics, videos, etc., to attract and engage your audience.
Social Media Marketing: Share engaging content, interact with followers, and leverage paid advertising on relevant platforms.
Email Marketing: Build an email list and send informative, targeted newsletters to nurture leads.
Local SEO: Claim and optimize your Google My Business listing for local visibility.

Paid:

Pay-Per-Click (PPC) Advertising: Target specific keywords and demographics on search engines and social media platforms.
Affiliate Marketing: Partner with other websites or influencers to promote your products or services.
Display Advertising: Place banner ads on relevant websites to reach a broader audience.

Other Strategies:

Public Relations: Get featured in news articles or industry publications to gain exposure.
Online Contests and Giveaways: Generate excitement and collect leads through interactive campaigns.
Networking and Collaborations: Partner with complementary businesses for cross-promotion opportunities.

Key Takeaway:

Instead of focusing on a specific number, strive for diversity and relevance. Experiment with different options based on your budget, skills, and target audience. Analyze results, optimize your approach, and don't be afraid to get creative! By diversifying your traffic sources, you'll build a resilient and scalable website traffic strategy that fuels your small business growth.

As always, I certainly hope you have found this information helpful. We offer coaching and marketing services to help you jumpstart your online marketing strategy. You are not alone to figure it all out.

Your marketing is your business lifeline. When you’re ready for some extra guidance and professional support, Riza Marketing is here to help.

How many ways should your business be driving traffic to a website?