How do you Gain Trust from New Website Visitors? Add these Recommended Trust Factors to a Website
They say you shouldn't judge a book by its cover, but I assure you that people judge you based on your website. Your business' website should serve several purposes. It should be informative, aspirational, and, most importantly, lend credibility to your business. Website credibility is built through dozens of small steps that make prospective clients feel like they can trust you. Combined, these elements of website credibility create an image for your customers of what they can expect from you and how they will feel when they work with you. Here are some of the ways you can establish website credibility.
Business Partner Logos
Your website tells your customers a lot about you, which is great. But one way to create strong website credibility is to place identifiable logos on your homepage to demonstrate to your potential customer the other businesses who have already trusted you. You can use client logos, logos from networking organizations, or even logos from publications that have featured you. The goal is to establish that your relationship with those organizations deems you a trustworthy business.
Testimonials
A more overt way to establish website credibility is to post testimonials from happy customers. Testimonials speak to a prospective client's experience when working with you, the type and quality of work you provide, and how you'll make them feel.
Photos and Videos
Photos and videos are a powerful way to create website credibility. People want to see where you work, what you look like, and how many people are on your team. If you sell a product, they want to see beautiful images. If you provide a service, they want to see before and after photos and demonstration videos. When you give your audience a peek into your work, they see you as a credible resource.
Consistent Branding
These days programs like Canva have made design accessible to everyone. And while we support the DIY approach, creating a cute logo is not a complete brand. Your brand includes fonts, colors, icons, and even how you speak to your clients. Keeping your brand consistent is essential to website credibility. A lack of consistency in your brand appears unprofessional and inexperienced.
Once you dive into the world of websites, you'll see how deep and wide you can go. You can create credibility on your website in many ways to drive more traffic and grow your business. If your website isn't serving you, we'd love to help you build something that will. Contact us today for a quote!