Businesses continue to struggle with the challenge of figuring out how to connect with their audience. When you're stand so close to your work, as most business owners do, the big picture gets blurry. Faced with multiple roles and a variety of new challenges, small business owners have the greatest challenge in shifting from thinking like a business owner to thinking like a prospective customer. In today's business world, the only way to get ahead of the competition and connect with prospective customers is to start thinking like them and give them a reason to remember your brand.  

Here's a helpful infographic to give you a simple starting point. Give this exercise a try. Share your thoughts and let me know what you think.